Install guide · Content system
Talk for an hour, and get a week of content back
One conversation becomes reel scripts, quote cards, carousels, a YouTube script and a newsletter, all written in your voice. You approve every piece, and it schedules them for the days you choose.
- Built from your own words, in one interview a week
- Pick the mix that suits where your customers are, from reels to a newsletter
- Nothing posts until you've read it and said yes
Dane Shelford I run a business that makes over a million dollars a year in profit, with no staff.
- MonReelScheduled 6:30 pm
- TueQuote cardScheduled 8:00 am
- WedCarouselScheduled 12:00 pm
- ThuReelApproved
- FriNewsletterApproved
- SatQuote cardScheduled 9:00 am
- SunYouTubeScript ready
Example week
Content shouldn't become a second job
You know your business better than anyone, and sharing what you know is how the right people find you. But writing posts at night isn't going to happen, and handing it to someone else means a lot of explaining before it sounds anything like you.
So you do the one part only you can do, which is talk, and everything else comes back to you ready to check.
Instead of a content person or an agency
What one conversation can turn into
Reel scripts
Each with its caption, written the way you talk, ready for you to film on your phone.
Quote cards and carousels
Designed in your colours, from lines you said in the interview.
A YouTube script and a newsletter
The long version of the same ideas, in your voice, laid out and ready to send once you say so.
How it works
- 01
It interviews you
One question at a time, with a guess at your answer. You confirm it or say it your way, and your own words become the raw material.
- 02
It writes the week
Scripts, captions, cards, carousels, a YouTube script and a newsletter, all in your voice, with an editing pass for flow.
- 03
You approve
Nothing posts until you've read it and said yes.
- 04
It schedules
Approved posts go out to Instagram, Facebook and YouTube on the days you choose.
Why it sounds like you
The content that works for owners like us sounds like a person, not a marketing department.
So it interviews you one question at a time and guesses your answer, and you confirm it or say it your way. Everything it writes comes from your own words, then gets an editing pass for flow before you read a line.
Dane
What you'll need
- A Claude plan
- A posting service to schedule to Instagram, Facebook and YouTube
- Your phone, to film the reels
- This is the most involved of the installs. The guide walks through every account and every cost before you start
Who it's for
- You want to share what you know without it eating your evenings
- You're happy to talk to camera for a few minutes at a time
- You want it to sound like you, not like everyone else's AI content
Not for you if
- You want content without ever appearing in it
- You'd rather hand the whole thing to an agency
Questions
Will it sound like AI?
It writes from your own words in the interview, and there's an editing pass for flow before you see anything. You still read every line before it goes out.
Do I have to be on camera?
For reels and YouTube, yes. You film them yourself on your phone. Everything else is written and designed for you.
Am I signing up to buy anything?
No. Joining the waitlist costs nothing and commits you to nothing. You'll hear the day it opens and what the founding price is, and then you decide.
Can I choose what it makes?
Yes. Pick the mix that suits the places your customers are, whether that's reels and a newsletter or the full set.
How long does it take each week?
About an hour of talking, then reading and approving what comes back.
When is it out?
When it's built and tested. The waitlist hears first.
Do the talking, skip the rest
One hour of your time, and a week of content in your voice comes back for you to approve.
Claude is made by Anthropic. This guide is my own and isn't made or endorsed by Anthropic, Meta or Google.